Whenever someone mentions this lipstick it's my automatic reaction to shout "MY BABY" at them until they understand just how deep my love goes for this colour. It is perfect. It's a deep wine red colour that can be lightly applied for more of a stain (bottom right) or built up for a true colour (the bullet). The photo on the bottom left is in direct light where you can see the berry tone truly comes out. It's matte which is perfect for someone like me who doesn't like glossy lips and finds high shine lipsticks often transfer on to everything and the staying power is rather good lasting a good 2-4 hours depending on lip activity.
It's not a true matte as there is some shine to it and it's quite moisturising so it's a brilliant formulation if you're not ready to go full on matte. I will say you need to scrub your lips well as it does tend to cling as matte products do. Since my lips have been in terrible condition all autumn/winter I found it quite forgiving but it certainly looks better on prepped lips.
I know a lot of people think darker colours wouldn't suit them but I encourage everyone to at least swatch it. I've had this for months and with daily wear and multiple re-applications I'm still on the first tube. It's become a bit of my signature lip colour as of late and my boyfriend now asks if I'm depressed when I don't wear it. I've got a little stockpile in case they run out in all my local stores as they have in the past but it's one I'll be repurchasing over and over again.