Review: Benefit They're Real Mascara

Friday, 3 May 2013

(*) Benefit They're Real mascara - £19.50 here

I really wanted to love this mascara on first application. There's been a lot of blogger hype about it since it's release and it makes some pretty wild claims on it's packaging such as 94% of people saw dramatic length and volume, 90% saw base to tip curl, 94% saw visible lift and 100% saw long-wearing results. That's a lot of people who seem to have fallen head over heels for this mascara. I am becoming one of them but I'm not quite there yet.

First off, the packaging is perfect, the brush is very good at getting the product on to your lashes without being so big that you get the dreaded marks on your eyelid and the formula with wet and black black which I love. The mascara gives me much needed length, much needed volume and much needed colour but what about this mythical curl and lift 90 odd per cent of people saw? That is much needed on my stubby dirty blonde lashes and it is sorely missed. Without a good curl with the old Shu Uemura's this mascara just drags my lashes down to long, black spider legs. I find my lashes stick together with this too although it is possible to separate them completely with a lot of time spent brush wiggling that a lot of us just don't have the time to do in the mornings. If you wiggle the mascara wand on to coat the lashes and then use the tip to re-wiggle you get a lovely effect but it's double the time to create this effect than say with my Maybelline Rocket Volum mascara.

About their long wearing claim, it is not wild in the slightest as it is absolutely true. Once this is on it stays on and while it's not waterproof I've had many a teary eye from contact lenses and this baby has stayed put. No flaking, no smudging, no running and to get it off is hard work. An oil based cleanser does the trick but you'll be there for hours with very sore eyes trying to get this off with a cream cleanser (unless it's Liz Earle - that does the trick after a few seconds of massaging) or a make up wipe. I used Bioderma which removed it easily but so far DHC Deep Cleansing oil has removed it the fastest with the less traumatic red eye look afterwards.

All in all I'm going to keep trying with it because it really is lovely as long as I curl my lashes well and take some time with it. Rome wasn't built in a day and it seems neither are sky high lashes. I'd repurchase this again and again just because of the brilliant things it does to my natural lashes that are lacking in pretty much everything and I'd give it a firm 4/5.


  1. Really glad to read this as I've just bought a sample! xxx

  2. I've had a look and a wish for this stuff, but the fact it doesn't come off very easily afterwards doesn't really make me want to try it! I have pretty long lashes and I like mascara that comes off fairly easily. I'm lazy like that! x

    1. I wore it yesterday and I got it off without problems with my Body Shop Vitamin E Cream Cleanser... Maybe it's different for everyone. It's only 4 pounds (if you get the miniature version that comes with Elle at the moment) which is not that bad to try it out :)

  3. I have this and I love the effect of it, its really good, but its a MISSION to get off and I dont ANY mascara is worth nearly £20. This also dried out on me very quickly :-(

    I am a mascara whore and I love trying new ones. In my experience Maybelline and Revlon make some awesome mascaras for half the price of this one!

    Grace xx

  4. I HATE this mascara! I look like a Towie extra with it on!


  5. I'm eager to try this; I might get ELLE this month as the have a sample with it. Don't like that its hard to get off though - who has time for that?! Xo

  6. I tried this for the first time yesterday and I think it's an amazing mascara, but I found it so hard to apply and it just looked ridiculous on my naturally long lashes. I'm going to keep playing around with it though. It took me forever to get it off!