(*) Benefit They're Real mascara - £19.50 here
I really wanted to love this mascara on first application. There's been a lot of blogger hype about it since it's release and it makes some pretty wild claims on it's packaging such as 94% of people saw dramatic length and volume, 90% saw base to tip curl, 94% saw visible lift and 100% saw long-wearing results. That's a lot of people who seem to have fallen head over heels for this mascara. I am becoming one of them but I'm not quite there yet.
First off, the packaging is perfect, the brush is very good at getting the product on to your lashes without being so big that you get the dreaded marks on your eyelid and the formula with wet and black black which I love. The mascara gives me much needed length, much needed volume and much needed colour but what about this mythical curl and lift 90 odd per cent of people saw? That is much needed on my stubby dirty blonde lashes and it is sorely missed. Without a good curl with the old Shu Uemura's this mascara just drags my lashes down to long, black spider legs. I find my lashes stick together with this too although it is possible to separate them completely with a lot of time spent brush wiggling that a lot of us just don't have the time to do in the mornings. If you wiggle the mascara wand on to coat the lashes and then use the tip to re-wiggle you get a lovely effect but it's double the time to create this effect than say with my Maybelline Rocket Volum mascara.
About their long wearing claim, it is not wild in the slightest as it is absolutely true. Once this is on it stays on and while it's not waterproof I've had many a teary eye from contact lenses and this baby has stayed put. No flaking, no smudging, no running and to get it off is hard work. An oil based cleanser does the trick but you'll be there for hours with very sore eyes trying to get this off with a cream cleanser (unless it's Liz Earle - that does the trick after a few seconds of massaging) or a make up wipe. I used Bioderma which removed it easily but so far DHC Deep Cleansing oil has removed it the fastest with the less traumatic red eye look afterwards.
All in all I'm going to keep trying with it because it really is lovely as long as I curl my lashes well and take some time with it. Rome wasn't built in a day and it seems neither are sky high lashes. I'd repurchase this again and again just because of the brilliant things it does to my natural lashes that are lacking in pretty much everything and I'd give it a firm 4/5.